Andy Sernovitz Is Coming To Town

Andy Sernovitz Is Coming To Town (sorry for the Salt Lake only post) My friend Andy Sernovitz is coming to Salt Lake on December 17th and will give a presentation at 4:00 at the Miller Business Center.   What is he talking about? How Smart Companies Get People Talking   I saw Andy speak earlier this year and he was phenomenal. Incredible. Awesome. In fact, he was one of my favorite speakers of the year. Im one of the organizers/sponsors if you are (or can be) in Salt Lake on the 17th, come share your afternoon with us its going to be awesome. Cost is $10 at the door, you can RSVP here, but make sure to get there early (around 3pm?) to save your seat and NETWORK! Bonus: Andys GasPedal VP, Michael Rubin, will be with him. And, Im working on getting BN to get a table with Andys book, Word of Mouth Marketing. See you there? Andy Sernovitz Is Coming To Town (sorry for the Salt Lake only post) My friend Andy Sernovitz is coming to Salt Lake on December 17th and will give a presentation at 4:00 at the Miller Business Center.   What is he talking about? How Smart Companies Get People Talking   I saw Andy speak earlier this year and he was phenomenal. Incredible. Awesome. In fact, he was one of my favorite speakers of the year. Im one of the organizers/sponsors if you are (or can be) in Salt Lake on the 17th, come share your afternoon with us its going to be awesome. Cost is $10 at the door, you can RSVP here, but make sure to get there early (around 3pm?) to save your seat and NETWORK! Bonus: Andys GasPedal VP, Michael Rubin, will be with him. And, Im working on getting BN to get a table with Andys book, Word of Mouth Marketing. See you there? Andy Sernovitz Is Coming To Town (sorry for the Salt Lake only post) My friend Andy Sernovitz is coming to Salt Lake on December 17th and will give a presentation at 4:00 at the Miller Business Center.   What is he talking about? How Smart Companies Get People Talking   I saw Andy speak earlier this year and he was phenomenal. Incredible. Awesome. In fact, he was one of my favorite speakers of the year. Im one of the organizers/sponsors if you are (or can be) in Salt Lake on the 17th, come share your afternoon with us its going to be awesome. Cost is $10 at the door, you can RSVP here, but make sure to get there early (around 3pm?) to save your seat and NETWORK! Bonus: Andys GasPedal VP, Michael Rubin, will be with him. And, Im working on getting BN to get a table with Andys book, Word of Mouth Marketing. See you there?

Flexit What it Means for Recruiters Post Brexit

Flexit What it Means for Recruiters Post Brexit It is undeniable that Brexit marks the biggest geopolitical shakeup for generations. It is a topic that dominated public attention last year, with the news agenda eagle-eyed on parliament’s struggle to deliver a unanimously satisfactory exit deal. Similarly, when it came to the end of the year election campaign, the majority of the debate centered around Brexit rhetoric and how to weather turbulent times ahead. As we edge closer to the official departure date and the beginning of a transition period on January 31st, it is vital that UK businesses take steps to prepare for the future. Many of the country’s heartland industries, from hospitality to transport, rely heavily on international workers, meaning that the UK’s withdrawal from the EU has created significant people issues for many employers. Research has shown that nine in ten UK employers are already struggling to find skilled workers. What’s more, evidence from one of Quinyx’s studies indicates that under any Brexit scenario, UK employers of blue-collar and manual workers can expect to lose â€" on average â€" 18% of these workers. And this is on top of an already tight labor market, with employment levels at record highs. To ensure that UK companies can cope with additional strains on their staffing and retention levels, it is vital that they optimize working conditions for both the current and prospective workforce. The good news is that there are steps companies can take to help improve their recruitment levels and ensure they are doing as much as possible to navigate the volatile period ahead.   Flexibility: a vital, but simple, part of Britain’s Brexit survival guide In squeezed sectors like retail and hospitality, increasing wages to retain and attract employees isn’t an option due to the introduction of the living wage â€" which has recently increased â€" and the restrictions that come in low margin industries. Therefore, employers must look for more creative solutions to help them find and keep hold of good people. At Quinyx, we believe that employers can engage and attract employees by empowering their workforce and giving them a voice to choose as and when they want to work. By presenting employees with the flexibility to create their desired work-life balance, employers will find themselves with staff members who increasingly enjoy their work, in turn becoming brand ambassadors invested in their company’s goals and ambitions. What’s more, our “Work that keeps the UK working” study revealed that flexibility is one of the core factors for solving the country’s productivity crisis, with nearly a fifth of respondents revealing that they would likely be more productive at work if presented with flexible working opportunities. If flexible working can generate a revitalized and more content workforce, we cannot afford for it to be overlooked as a viable business strategy to pilot companies through the volatile period ahead.  A vision for a flexible Britain We hear time and time again from employers that flexible working results in escalating costs and scheduling nightmares. This is a misconception. By employing the correct tools and technologies, flexible working can be far easier to implement than many expect. Technology can reduce lengthy admin processes and allow employees to collaborate with their bosses on a schedule that suits everyone, as well as reducing expenditure and boosting employee dedication. As we head into a new era post-EU, it’s vital that the UK’s businesses shift their mindset when it comes to flexible working. Flexibility is no longer a ‘nice-to-have’ for employers â€" in fact, for newer entrants into the workforce flexibility has proven to be more important that stability or even salary. Gen Z and millennial workers demand more control and convenience when managing their schedules and as they now account for almost half of the UK workforce, it is imperative that UK companies offer this demographic the flexibility they require. Hard Brexit doesn’t mean hard times ahead Indeed, Brexit has presented the UK with the biggest bump in the road for decades â€"but leaving the European Union doesn’t have to be the chaotic nightmare that we all seem to be anticipating. There are tactics that employers can deploy for retaining top talent during this rocky period â€" and flexibility tops the list. By embracing the power of flexibility, UK businesses can be better prepared to navigate the future, supported by a strong and motivated workforce. About the author:  Quinyx  was founded in 2005 by  CEO Erik Fjellborg  after a summer spent working at McDonald’s. After witnessing how difficult it can be for managers to sort shifts manually, Erik built one of the world’s first  fully web-based Workforce Management solutions to do the heavy lifting.  McDonald’s loved Erik’s solution and became Quinyx’s first customer.

Happy Boss Day Sincerely, Your BFF

Happy Boss Day Sincerely, Your BFF Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'bF80wOlhR0Rm9vN9Q3oluA',sig:'OnFdSdO6i6aGX6Dtb0VMLNlRNivrWnHEMY8c3BG_6ps=',w:'509px',h:'339px',items:'961325298',caption: false ,tld:'com',is360: false })}); OK, so maybe not BFFs.   But are you simply polite strangers? How close are you with your manager? A new study by Olivet Nazarene University set out to identify trends in boss-employee relationships to see what the new “normal” is. The university surveyed 3,000 Americans about different barometers of closeness. The majority of respondents (68%) say they have their boss’s personal phone number. The numbers start dropping as the measures of closeness increase: 34-percent of people say they’ve asked their boss for advice on personal issues, and 32-percent say they are Facebook friends with their employer. Outside the office, 24-percent of respondents say they’ve visited their employer’s home and hung out with them socially, while only 15-percent say they’ve invited their employer to their home. Only five-percent say they’ve gone so far as to exercise with their boss. Olivet Nazarene University also identified industry trends: Those working in the real estate field responded with the highest level of familiarity with their boss, while those working in science-related fields say they are “least” familiar. See the data here.

How Often Should You Be Checking In on Your Competition - Personal Branding Blog - Stand Out In Your Career

How Often Should You Be Checking In on Your Competition - Personal Branding Blog - Stand Out In Your Career How often do you check up on your competitors brand mentions and sentiment? What do you look for? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the worlds most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 1. Once a Month I check up on the competition once or twice a month depending on what I hear from others. I believe every minute you spend checking out the competition is another minute they are out there trying to beat you at your own game. So the less time you worry about your competition and the more time you worry about having a great product/service, the better off your company will be. Scott Ferreira, MySocialCloud 2. Quarterly My focus is moving forward. I like checking up on my competition quarterly. For me, anything more than that can derail your focus and current efforts. I try not to spend too much time looking in the rearview mirror. Alex Chamberlain, EZFingerPrints, LLC EasyLiving, Inc 3. Seasonally Our company has a very seasonal pattern to its business, and the beginning of the year usually sets the tone for the pricing and discounting the competition tends to release. We try to make a move at the end of the year, and we dont give in to discounting because our brand and service is already considered the leader in our industry. Derek Capo, Next Step China 4. Bi-Weekly Weve outlined our five largest competitors and monitor their updates on a bi-weekly basis. We visit their websites and social media channels to see what new products, promotional discounts and additional services they may be offering. Through utilizing this data, weve been able to make many adjustments to our business with the goal of making our customer experience the best in the industry. Anthony Saladino, Kitchen Cabinet Kings 5. Bi-Monthly Every other weekend Ill catch up doing an industry analysis. I want to see what my competitors are doing and when theyre doing it. Im always looking to learn what works for them and also spot their mistakes. Specifically, I like reading reviews about their product/service to see what people like or dont like about it. Andy Karuza, Brandbuddee 6. Continuously on Twitter Monitoring Twitter for terms such as I hate [competitor name] or [Competitor name] sucks is a great way to identify people who are unhappy with their products and services. If youre monitoring these terms, you could potentially convert the customers of your competitors into customers of your own. Brett Farmiloe, Internet Marketing Agency 7. Weekly We set up a weekly tracking system to measure the PR mentions, PR articles, blog posts, case studies and more from our top competitors. We want to track how were stacking up. Weve created a process where were able to outsource this data collection for less than the price of a latte. Jesse Pujji, Ampush 8. When Google Alerts Us Instead of thinking about competitors on a certain timely basis, we set up Google Alerts so were immediately notified of any competitors milestones or significant business updates. This is one of the most effective ways to track the competitive ecosystem on an ongoing basis so your business remains agile, too. Doreen Bloch, Poshly Inc.

6 Tactics for Making a Connection with Your Potential Employer

6 Tactics for Making a Connection with Your Potential Employer Are you in search of ways to impress a potential employer? Would you like to make you job application or resume stand out from the pack?Photo Credit â€" Pexels.comGetting the attention of a potential employer is definitely good for a job seeker. How else are you going to get hired? Anyone can tell you that if you want a chance to get that call or email telling you to report on a particular day, you have to get the attention of the person or people in charge of the hiring process. The following tips will help you create a connection with your employer and possibly land the job.1. Lead With Your StrengthsWhat is it that makes you stand out from the other 50 applicants?Customize your resume. Begin with the background and experiences that are most relevant to the position you are applying for. Many companies use a computer to pre-screen resumes, so include the main keywords that were used in the job posting.evalAn individual who has spent many years in the game will start by listing a su mmary of his/her accomplishments followed by a chronological detailing of the jobs, titles they have held, and responsibilities. If you are just fresh out of college, start with your education and degree at the beginning of the resume.2. Target the Resume to the JobCustomization is key. Customize your resume to fit the position you seek. Avoid general information everyone includes in their resume. Do you know how many people want a challenging opportunity with an employer who provides opportunities for growth and progression? All of them.Let them know the actual skills you bring to the table and what you can do for the organization.3. Come Up With a Targeted Cover Letter That Highlights Your QualificationsSpecifically address the person conducting the search for the position you need. If you know the hiring director’s name, use it rather than something generic like “Dear sir or madam.” Try to find a balance between being too familiar and being too formal.If you are applying to a wide range of positions, don’t use the same cover letter for each application. You may have a general base that you start with, but tailor each cover letter to the specific job you are applying to. A well-targeted cover letter can catch the attention of the hiring committee and net you the interview you’re hoping for.The appearance of the letter matters too. Make sure that the formatting is correct,and that the punctuation and grammar are perfect. Don’t let your cover letter be the only thing stopping you from landing your dream job.4. Apply For Positions That You Qualify ForDon’t just apply for a position just because you’d like to try out something new. Apply for jobs where you can offer something others cannot.evalThe person going through your resume may be tired or distracted by other work, and if they sense that you don’t qualify for a position, they won’t waste any time on you. The no-hire pile of job applications is filled with applicants who do not remotely qualify for the position.Even if you do get it by some miracle, if you only have a cursory interest in the position, you won’t last long. Employers track performance and other metrics as a matter of course.For instance, an employer will use a marketing dashboard to determine the return on investment, track the performance of their employees, and enhance data loss prevention. If you are only putting in casual effort or clearly have no idea what you’re doing, they’ll pick up on it and you’ll end up right back where you started.5. Unique ApproachCome up with a unique approach while engaging a potential employer. For instance, you can explain how your particular skill set correlates with the vacant position. Make sure that you completely understand what the company is involved in, these questions come up regularly. Try to be memorable, but don’t overdo it to the point where you become cheesy.6. Don’t Try Too Hard to Stand OutevalSome candidates include peculiar content on th eir on their resumes that end up ruining their chances of landing the job. For instance, some job applicants during interviews will claim to know how to speak non-existent languages, others will say that they need the job because their family is in the mob, and another will proudly claim that his only intention is to ‘make dough.’ These are things you shouldn’t say to a potential employer. While these individuals succeeded in getting the attention of the interviewer, it was all for the wrong reasons.With so many people looking for work right now, it can be difficult to set yourself apart, but the extra work is worth it. If you can make a connection with a potential employer, they are more likely to remember you when it comes down to the final hiring decision. Good luck!

Social Media Profiles - Pathfinder Careers

Social Media Profiles - Pathfinder Careers Social Media Profiles One of the harshest realities of job seeking today and managing one’s career is that embracing technology is becoming an absolute. Those that refuse to risk becoming part of the digital divide and are regarded by a growing number of companies as obsolete. Technology is driving a lot of workplace innovations, and by not embracing social media, sends a strong message to potential employers that there is a skill disconnect. In short: If you aren’t out there, they can’t find you. Or even worse, if you don’t show up in search results, companies could interpret this to mean that you are a “nobody” who doesn’t even pop up on the radar screen. With these rules of thumb in mind, it has become a necessity to build online social media profiles in order to register a “hit” or “ping” on employer searches. There are multiple resources out there on all the steps involved in building effective and robust online profiles… but the key is that you absolutely NEED to get on there. LinkedIn, Facebook, Twitter, Blogs, and Google+ are all great places to start. This will help you formulate an online career management strategy and put it into action. Take the time to learn the platforms, fill them out completely, and keep them updated. It’s not as time consuming as you think… it will be initially a big investment, but once you get the set-up complete, you’ll usually only need to post quick updates on a regular basis.

Does Being a Writing Fellow Look Attractive on a Resume?

Does Being a Writing Fellow Look Attractive on a Resume?Being a writing fellow, or writing proficiently is not just a mundane job that you are forced to do. It takes a lot of passion, drive and self-discipline to write a good resume.In the field of writing, it is not sufficient to just throw your manuscript on a wall and hope that the reader would pay attention to it. There is a plethora of factors that make a writer stand out from the crowd. So, in order to be truly appreciated, you have to prepare a resume, which will make you stand out from the rest.Before an individual can be seriously considered for any type of writing position, he or she has to show their skills and talents to the prospective employer. Such employers are looking for different things than you and they want to know what makes a writer tick.The way you present yourself in a resume is sure shot proposition for a future employer to hire you. The questions asked in the resume will reflect your personality and your sk ills, which make you more impressive.The first thing you need to prepare your resume with are the basic elements. Include skills that are relevant to the position you are applying for, as well as your achievements, whether in school or after school activities, achievements in art or any other field that you like.Another element of your resume is your excellent record of all kinds of written work. The right kind of writing resume is incomplete without a good reputation of your writing skills. The point of your writing is to reflect on the kind of qualities you possess in the area you are seeking employment in.For most positions, your experience as a student writing is of prime importance. Your other qualifications will only become more important if you apply for higher jobs. Make sure that your resume is indeed impressive so that it will not be dismissed by the potential employer.